Tahaluf is Hiring: Head of Event Marketing (12-Month Contract) in Riyadh

Tahaluf, the largest B2B live and on-demand events organiser in Saudi Arabia by space, attendance, colleagues, and revenue, is hiring for one of the most in-demand Event Marketing jobs in Riyadh: a Head of Event Marketing on a 12-month contract. Tahaluf is a joint venture between Informa PLC, the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP), and the Events Investment Fund (EIF), and is behind record-breaking events including LEAP, Cityscape, Black Hat MEA, and CPHI Middle East.

Position Overview: Event Marketing Jobs in Riyadh

Tahaluf is seeking a commercially driven Head of Event Marketing to lead integrated marketing campaigns for its conferences, exhibitions, summits, and live experiences across Saudi Arabia. The role owns the complete event marketing lifecycle, from concept and strategy through execution, attendee acquisition, and post-event analysis, working closely with the Marketing Director to drive attendance, revenue, exhibitor participation, and brand awareness. This is a 12-month contract that can be performed remotely; Tahaluf is not able to provide relocation or sponsorship support for the position.

Key Responsibilities

Develop and execute annual marketing strategies with clear audience segmentation, positioning, and measurable KPIs for brand awareness, registrations, and revenue
Manage the full event marketing journey, from discovery and launch through delegate acquisition, live delivery, and post-event ROI analysis
Deliver attendee acquisition targets, support sponsorship sales, and manage budgets to maximise marketing ROI
Lead performance marketing, SEO/SEM, CRM automation, email marketing, and other digital demand-generation activity
Develop event brands and oversee creative development, copywriting, and multimedia content
Manage regional PR strategy, media relationships, and press coordination, including crisis communications
Build relationships with government ministries and public-sector organisations, securing endorsements aligned with Saudi Vision 2030
Lead and mentor a high-performing marketing team, plus manage specialist agencies and freelancers
Track registration performance, ticket sales, marketing ROI, and customer acquisition costs, and present recommendations to senior leadership

Qualifications

Bachelor’s degree in Marketing, Business, or Communications (Master’s preferred)
10+ years in integrated marketing, including 5+ years in senior leadership
Proven success delivering conferences, exhibitions, or large-scale events in Saudi Arabia and the GCC
Experience launching new event brands and managing multi-million-dollar budgets
Expertise in digital marketing, CRM, automation, and performance marketing
Strong commercial acumen and experience working with government stakeholders
Relevant experience across B2B conferences, international exhibitions, trade shows, government forums, and investment summits