Tahaluf is the largest B2B live and on-demand events organiser in Saudi Arabia by space, attendance, colleagues, and revenue. It is a joint venture between Informa PLC, the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP), and the Events Investment Fund (EIF).
About the Company
Tahaluf is bold, visionary, and determined to make an impact, proud of its series of record-breaking events including LEAP and Cityscape (the largest events in the world in tech and real estate respectively), Black Hat MEA (a Guinness World Record holder), and CPHI Middle East (the largest pharma debut event in history).
About the Role
We are seeking an experienced, commercially driven Head of Marketing to lead integrated marketing campaigns for world-class conferences, exhibitions, summits, and live experiences across Saudi Arabia. This role owns the complete event marketing lifecycle—from concept and strategy through execution, acquisition, and post-event analysis—working closely with the Marketing Director to drive attendance, revenue, exhibitor participation, and brand awareness.
Key Responsibilities
Marketing Strategy & Planning:
- Develop and execute annual marketing strategies aligned with business objectives
- Build integrated marketing plans with clear audience segmentation and positioning
- Create compelling value propositions for delegates, visitors, exhibitors, and sponsors
- Establish measurable KPIs for brand awareness, registrations, revenue, and ROI
Event Marketing Leadership: Manage the full marketing journey across Discovery & Planning, Launch, Growth, Live Delivery, and Post-Event phases.
Commercial Responsibilities:
- Deliver attendee acquisition targets and support sponsorship sales
- Maximize marketing ROI and manage budgets effectively
- Identify new audience segments and revenue opportunities
- Support market expansion across Saudi Arabia, the GCC, and internationally
Digital Marketing & Demand Generation: Performance marketing, paid search/social, LinkedIn campaigns, SEO/SEM, marketing automation, CRM strategy, email marketing, and analytics.
Brand, Content & Communications: Develop event brands and ensure consistency across channels, lead creative development and storytelling, and oversee multimedia content.
Public Relations & Media: Develop regional PR strategies and manage media relationships and external agencies.
Government & Stakeholder Management: Build relationships with government ministries and public sector organizations, secure endorsements and strategic partnerships, and align events with national priorities including Saudi Vision 2030.
Leadership & Team Development: Lead and mentor high-performing marketing teams and manage internal specialists, agencies, and freelancers.
Analytics & Performance Reporting: Track registration performance, ticket sales, marketing ROI, and present strategic recommendations to senior leadership.
Qualifications
- Bachelor’s degree in Marketing, Business, or Communications (Master’s preferred)
- 10+ years in integrated marketing with 5+ years in senior leadership
- Proven success with conferences, exhibitions, or large-scale events in Saudi Arabia and the GCC
- Experience launching new event brands and managing multi-million-dollar budgets
- Expertise in digital marketing, CRM, automation, and performance marketing
- Strong commercial acumen and experience with government stakeholders
Relevant Event Experience: B2B conferences, international exhibitions, trade shows, government forums, investment summits, technology/healthcare congresses, sustainability forums, Vision 2030 initiatives, international association congresses.
Additional Information
Please note this is a 12-month contract role. It can be performed remotely. The company is not able to provide relocation or sponsorship support for this position.
Job Details: 12-month contract · Remote · Riyadh, Saudi Arabia
