Tahaluf is hiring a Head of Event Marketing in Riyadh, one of the more senior event marketing jobs in Riyadh to open this month. The company is the largest B2B live and on-demand events organiser in Saudi Arabia by space, attendance, colleagues and revenue, and is behind record-breaking events including LEAP, Cityscape, Black Hat MEA and CPHI Middle East.
Position Overview: Event Marketing Jobs in Riyadh
This is a 12-month contract role that can be performed remotely, with no relocation or sponsorship support provided. The Head of Event Marketing will own the complete event marketing lifecycle for world-class conferences, exhibitions, summits and live experiences, from concept and strategy through execution, acquisition and post-event analysis, working closely with the Marketing Director to drive attendance, revenue, exhibitor participation and brand awareness.
Key Responsibilities
- Develop and execute annual marketing strategies aligned with business objectives, with integrated plans, audience segmentation and clear KPIs for brand awareness, registrations, revenue and ROI
- Manage the full event marketing journey across discovery and planning, launch, growth, live delivery and post-event phases
- Lead go-to-market strategies for new event launches and portfolio growth
- Deliver attendee acquisition targets, support sponsorship sales and manage marketing budgets
- Identify new audience segments and revenue opportunities, and support market expansion across Saudi Arabia, the GCC and internationally
- Oversee performance marketing, SEO/SEM, marketing automation, CRM strategy and analytics
- Develop event brands and lead creative development, copywriting and multimedia content
- Manage regional PR strategy, media relationships and press coordination
- Build relationships with government ministries and public sector organizations, securing endorsements and strategic partnerships aligned with Saudi Vision 2030
- Lead and mentor marketing teams, agencies and freelancers
- Track registration performance, marketing ROI and conversion rates, and present strategic recommendations to senior leadership
Qualifications
- Bachelor’s degree in Marketing, Business or Communications (Master’s preferred)
- 10+ years in integrated marketing, including 5+ years in senior leadership
- Proven success with conferences, exhibitions or large-scale events in Saudi Arabia and the GCC
- Experience launching new event brands and managing multi-million-dollar budgets
- Expertise in digital marketing, CRM, automation and performance marketing
- Strong commercial acumen and experience with government stakeholders
- Relevant event experience across B2B conferences, international exhibitions, trade shows, government forums, investment summits, technology or healthcare congresses, and international association congresses
Job Details
Employment Type: 12-month contract, Remote (no relocation/sponsorship support)
Location: Riyadh, Saudi Arabia
Apply here: https://www.linkedin.com/jobs/view/4456707020/
