Join Qiddiya, the future capital of entertainment, sports, and culture in Saudi Arabia. As one of the Kingdom’s most ambitious Vision 2030 giga-projects, Qiddiya is reimagining what’s possible — from world-class theme parks and arenas to immersive arts, motorsports, and outdoor adventures. Qiddiya is building more than just a city — it’s building a legacy for generations to come.
Role Purpose
Lead the planning and delivery of the core Cultural Festival programming, ensuring a high-impact, large-scale cultural program that drives visitor engagement and aligns with asset objectives.
Key Responsibilities
Festival Program Planning:
- Develop, produce, deliver, and manage a high-volume portfolio of festival programming, including coordination of over 1,400 performances, events, and cultural activities
- Structure programming across multiple zones and time slots to optimize flow and engagement
- Ensure alignment with overall programming strategy and visitor demand, in coordination with Commercial, Cultural Ecosystem, and Marketing teams
- Identify, engage, and manage third-party program experts, producers, and cultural partners
Large-Scale Program Delivery:
- Lead execution of all festival programming across multiple venues and activities
- Manage daily program operations, schedules, and real-time adjustments
- Ensure timely and seamless delivery of all performances and experiences
Performer & Participant Management:
- Coordinate onboarding, scheduling, and management of performers, artists, and contributors, including regional, international, and government-affiliated participants
- Ensure readiness of all participants, including rehearsals and technical requirements
- Manage high-volume and diverse participant groups, ensuring consistent quality
Real-Time Operations & Optimization:
- Monitor program performance during the festival and adjust schedules dynamically
- Address operational challenges in real time in coordination with Operations
- Ensure continuity and quality under high-pressure conditions
Performance Monitoring:
- Track attendance, engagement, and program effectiveness across the festival
- Identify high-performing and underperforming content
- Provide insights to improve future festival programming
Requirements
- 6-10 years of experience, with a strong background in large-scale event programming, festival management, or live event delivery
- Proven experience planning and delivering large-scale festivals, cultural events, or entertainment programs
- Experience managing multi-day, high-volume events with multiple simultaneous activities
- Strong understanding of event lifecycle management, from planning through live delivery
- Demonstrated experience managing live event programming under real-time conditions
- Ability to oversee daily schedules, stage programming, and activity coordination
- Experience handling last-minute changes, disruptions, and operational challenges during live events
- Experience managing large numbers of performers, artists, and cultural contributors
- Ability to coordinate rehearsals, technical requirements, and performance schedules
- Experience managing programming across multiple stages, zones, or venues simultaneously
- Strong understanding of crowd flow, timing, and programming distribution
- Experience leading teams, coordinators, and on-ground staff during live events
- Experience in major national events, festivals, or large public events
- Experience in cultural or entertainment programming environments
- Experience in pre-opening or launching large-scale events is an advantage
Job Details: Full-time · On-site · Riyadh, Saudi Arabia
